Merchandise

A range of official merchandise is available from each theatre where Waitress is performed, including a programme book, T-shirts and other souvenirs. Most of the merchandise for the Broadway, US tours and West End productions was supplied and marketed by Creative Goods Merchandise; Global Marketing Group (Theatre Shop) took over in the UK and Ireland for the tour, with a new range of merchandise.

Illustrations of pies, diner equipment and bakery tools (including cutlery and ingredients) were drawn by Julia Rothman for a lot of the merchandise range.

Broadway and US Tours

The official range of merchandise that was available at the Brooks Atkinson Theatre includes:

  • Waitress logo – unisex black T-shirt
  • Joe’s Pie Diner – unisex navy T-shirt
  • Sugar, Butter, Flour – women’s purple T-shirt
  • She Is Messy, But She’s Kind – women’s grey T-shirt
  • Lulu’s Pies – women’s turquoise vest
  • Bad Idea – unisex black T-shirt
  • Sugar Butter Flour women’s pink T-shirt
  • Sugar, Butter, Flour illustration (on back), Waitress logo (on front) – unisex grey hooded sweater with zip
  • It Only Takes A Taste (on back), Waitress logo (on front) – unisex light grey hooded sweater
  • Cherry pie slice lapel pin
  • Mug
  • Necklace
  • Teatowels
  • Double-sided full-print tote bag
  • Travel cup
  • Oven mitt
  • Cap
  • Cherry pie magnet
  • Clear water cup
  • Rolling pin keyring
  • Sugar, Butter Flour: The Waitress Pie Book
  • Original Broadway Cast Recording CD
  • Vocal Selections Book
  • Broadway cast programme, (originally with Jessie Mueller on the front, then a Sara Bareilles jacket, then reprinted with Sara Bareilles on the front)
  • Sara Bareilles – ‘What’s Inside: Songs From Waitress‘ CD
  • Sara Bareilles – ‘Sounds Like Me: My Life (So Far) In Song’ Book

A limited range of merchandise was available on the First National Tour and Second National Tour (2019-22), including the mug, cap, magnet, CD, book and a limited range of T-shirts.

A limited range of merchandise was also available at the Broadway re-staging of Waitress at the Barrymore Theatre, including:

West End

The official range of merchandise that was available at the Adelphi Theatre includes many of the designs available on Broadway, usuallysupplier, as well as some West End exclusives:

  • Waitress logo – unisex black T-shirt, with London on the back
  • Sugar, Butter, Flour – women’s purple T-shirt
  • She Is Messy, But She’s Kind – women’s grey T-shirt
  • Sugar, Butter, Flour illustration (on back), Waitress logo (on front) – unisex grey hooded sweater with zip
  • Cherry pie slice lapel pin
  • Mug
  • Tea towels
  • Double-sided full-print tote bag
  • Cap – with London stitched on the back
  • Magnet, with ‘London’ on it
  • Oyster card holder with ‘London’ on it
  • ‘Sugar, Butter Flour: The Waitress Pie Book‘
  • Original Broadway Cast Recording CD
  • Vocal Selections Book
  • Broadway cast programme, with Sara Bareilles on the front
  • Sara Bareilles – ‘What’s Inside: Songs From Waitress‘ CD
  • Sara Bareilles – ‘Sounds Like Me: My Life (So Far) In Song’ Book

UK and Ireland Tour

The UK and Ireland Tour merchandise was supplied by Global Marketing Group (Theatre Shop), unlike the West End merchandise which was a replica of the Broadway and US tours range, by Creative Goods. Dates of the tour in 2021 featured much ex-West End stock, including:

  • Waitress logo – unisex black T-shirt
  • She Is Messy, But She’s Kind – women’s grey T-shirt
  • Sugar, Butter, Flour illustration (on back), Waitress logo (on front) – unisex grey hooded sweater with zip
  • Oyster card holder with ‘London’ on it
  • Cherry pie slice lapel pin
  • Mug
  • Tea towels
  • Cap
  • Magnet, with ‘London’ on it
  • ‘Sugar, Butter Flour: The Waitress Pie Book‘
  • Original Broadway Cast Recording CD

As West End merchandise was sold, new merchandise was added:

  • Horizontal strip logo magnet
  • Black apron with logo
  • Blue hoodie with logo
  • Blue and pink pen with text
  • Navy tote bag with logo
  • Jenna’s Recipe’s notebook

Broadway Limited Edition

Over the course of its run at the Brooks Atkinson Theatre, many limited edition items were released, including:

  • Waitress pie – Christmas decoration
  • Christmas gift set (flour jar, butter dish with lid, order pad plate, Christmas decoration and Original Broadway Cast Recording CD)
  • Waitress logo, with Sara Bareilles in logo and signature on bottom – unisex dark grey T-shirt (also sold on the West End, during Sara’s run)
  • Sara Bareilles magnet (also sold on the West End, during Sara’s run)
  • Sara Bareilles and Jason Mraz – unisex grey T-shirt
  • Waitress logo, with Jason Mraz text – unisex black T-shirt
  • Breast Cancer Awareness Month pink mug with ribbon – lapel pin
  • Fan art illustration by Dominique Salvatore – unisex light blue T-shirt
  • Unisex black T-shirt with Waitress illustrations and “What Baking Can Do” handwritten lyrics from Sara Bareilles

Japan

The Japanese tour of Waitress had a bespoke range of merchandise created, including:

  • Programme, containing the Japanese cast
  • Black T-shirt
  • Long tote bag
  • Printed purse

Poland

The Polish production of Waitress had a limited range of merchandise using the official logo from the Broadway production, licensed by MTI, including:

  • Apron
  • Metal cup
  • Magnet
  • Magnet and notebook